ChatterPlug Powers Travel Industry
06 / 08 / 2012
New study shows dramatic improvement in engagement rates versus competition
PHOENIX, AZ - ChatterPlug, the first provider of real-time customer experience and feedback tools for enterprise mobile applications, has announced the results of a recent case study that furthers the company’s goal of revolutionizing customer engagement.
In the company’s newest study, ChatterPlug’s client - a leading travel company - was able to achieve a participation rate of 28% through enterprise iPhone and Android applications. This is well above the industry average of less than the 1% seen in more traditional forms of customer feedback such as comment cards, email surveys and receipt surveys. Further, the client generated an engagement rate of 3.6 engagements per user of their application while recording an average satisfaction score of 4.75 out of 5
“This study perfectly illustrates the shortcomings of traditional methods of customer feedback and engagement” said Chris Book, CEO of ChatterPlug. “By incorporating the power of real-time mobile technology into customer feedback and engagement, businesses more effectively influence their customer satisfaction, and in turn, their bottom line.”
ChatterPlug powers branded enterprise mobile applications, providing businesses with a suite of customer-oriented tools ranging from real-time engagement and feedback to loyalty programs that directly integrate into the applications. Businesses manage all components of their customer engagement and loyalty through a cloud-based back-end, enhanced with real-time customer analytics.
“Customer demands are getting more specific and more time sensitive”, said Book, “those businesses that incorporate enhancement of customer relationships and satisfaction as a their competitive advantage will set themselves up for continued success.”
ChatterPlug, Inc. was founded in 2010 to provide businesses with an real-time tool set to enhance customer service and engagement. ChatterPlug directly integrates into a brand’s mobile application allowing businesses to present a customized and proprietary user experience channel. ChatterPlug is headquartered in Scottsdale, AZ. For more information, visit www.chatterplug.com.