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Media Relations

ChatterPlug Expands Analytics Platform
01 / 02 / 2012

ChatterPlug Analytics gives brick & mortar stores new insight into customer behavior.

PHOENIX - ChatterPlug Inc., an embedded customer engagement platform, announced a large expansion to the capabilities of its analytics offering, giving its business customers a greater level of insight into customer behavior at brick & mortar locations. ChatterPlug is the first company to provide businesses with extensive customer intelligence and data surrounding in-store interactions.

The enhanced ChatterPlug analytics will offer businesses deeper visibility into the demographics of their customers, performance of their loyalty programs, conversion data associated with specials and other offers, and the unique ability to see what other businesses your customer base frequents.

"For too long, brick & mortar businesses have relied on gut instinct as the basis for decision making” said Chris Book, ChatterPlug CEO & Co-founder. “ChatterPlug now gives businesses a perfect combination of qualitative and quantitative data to understand when, how and why customers make the decisions that they do."

Businesses utilizing ChatterPlug's data can put findings and optimizations into immediate play, joining ChatterPlug’s live engagement, customizable engagement currency, and multi-location management capabilities. This provides them with a comprehensive tool for increasing profitability through enhanced customer service and loyalty.

"Implementation of this analytics platform allows businesses to experience the same format of data insight that web-based e-commerce businesses have relied on for years” said Book. “The insights derived from this data provide the foundation for knowledge and efficiencies to be passed throughout the entire organization."

The enhancements to the analytics platform are immediately available to current ChatterPlug business customers. For more, visit ChatterPlug.com/business.

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